Amber + Willow
E-commerce, Homeware and Lifestyle online concept store
I worked with Amber from a+w to develop her brand from scratch. We began with an in-depth strategy session, to really dig deep into her brand and decide where she is best positioned within her industry. We then moved on to develop her brand identity. From our brand strategy document, we discovered that Amber’s brand needed to feel authentic, contemporary and accessible. Using these attributes, I created her brand identity and colour palette. We developed her e-commerce store, using a hybrid of Squarespace and Shopify, harnessing the customisation of Squarespace to bring in her brand personality, with the e-commerce power of Shopify. Lastly, we worked on her luxury print and packaging material to complete the client experience.
Brand Identity and strategy
Website Design
Print Design
Client Feedback
“Working with Dee from scratch was one of the best investments I made in my business. It gave me such a strong foundation to work from. The brand strategy session was fundamental in understanding my own brand and where I wanted to be positioned in the market. She really understood what I was aiming for and took my vision and brought it to life! The website particularly was a labour of love and nothing was too much for Dee. I needed guidance on how to master Shopify and Dee was there to answer any and all of my questions. From strategy to brand identity to my digital presence and client experience, everything was seamless. I would highly recommend working with Dee”
- Amber
