Broader Minds
Travel and Wellness Company
Broader Minds is a travel company with wellness at it’s heart. Organising everything from yoga retreats in Tuscany, ski trips in Germany, weddings in Umbria and local tasting nights and networking evenings, anything that takes you outdoors and unplugs you from your devices is a winner. I worked with Broader Minds founder, Bronwyn, to really dig deep into what Broader Minds represents and what the brand means to ideal clients. We wanted to use earthy tones for her colour palette, so I developed a palette of neutral tones with teal and terracotta red. Her logomark (and primary logo) features a illustrative representation of a mind broadening in nature. This symbol was used across all collateral and print material.
Brand Identity
Website Design
Print Design
Client Feedback
“Deirdre was the most accommodating person to work with. She never made me to feel that my incessant questions were in any way insignificant or pointless. She truly listened and went above and beyond to pick through the parts of my business, my brand, my voice and the overall feeling of how I wanted to come across. She absolutely nailed it 100%. I would have no problem recommending Deirdre and her services and in fact I already have done and will continue to do so. Everyone I hand my card to comments on its beauty and simplicity and how it encapsulates my brand to the enth degree. I loved working with Deirdre and look forward to continue working with her when my website needs updating as the business grows.”
- Bronwyn Clinton, director and founder of Broader Minds
